What is an e-commerce website?
E-commerce is the possibility of purchasing a good or service from your phone or computer. The presentation and management of stocks in real time, online payment or delivery solutions are all points that differentiate the e-commerce website from a traditional website. Contact ecommerce web design dubai for more information.
What are the advantages of creating an online store?
The number of online sales sites continues to increase. And for good reason, e-commerce currently represents 14.1% of retail trade. Attesting to a real evolution in consumer purchasing behavior and their interest in this type of transaction.
In France, 9 out of 10 Internet users carry out a search on Google before making a purchase in order to find out about a product. However, an e-commerce site not only allows your business to be visible on the internet, but also to develop your turnover by virtually reaching potential customers located outside your catchment area.
The steps to follow to create an e-commerce website
Define your web strategy
The first step in creating an e-commerce site is to define and build your digital strategy. That is to say the direction that your various digital projects must follow in the medium and long term. To do this, it is important to take into account factors such as the company’s sector of activity. The SMART objectives – Specific, Measurable, Achievable, Realizable and Time-defined – to which it aspires. The direct and indirect competition that opposes it, the state of the market, etc. This reflection around your digital strategy is essential to ensure the consistency of your speech and your communication actions.
Prepare a specification of your e-commerce website
In the case of a website, the specification allows you to specify the general structure of the site. The tree structure of the pages as well as the functionalities to be integrate. For example, indicate what should happen when the user clicks on the drop-down menu. For an online store, the stage of preparing the specifications also involves thinking about the payment and delivery methods that the site owner wishes to opt for.
Develop a Wireframe
Once your specifications are ready, you need to develop a wireframe. You can see this element as the skeleton of the future e-commerce site to which the muscles are gradually add. Indeed, the wireframe is a functional model of the site presenting its general structure and its functionalities. At this stage of the e-commerce site development process. Web designers focus on the technical part. The graphics displayed are then simple and rudimentary. In favor of the practical and functional aspect of the interface. Just like what we do in ecommerce website development dubai.
Writing and optimizing the editorial content of the site
Preparing the editorial content of an e-commerce site should not be taken lightly. On the contrary, this step has a direct impact on the natural referencing of the site. That is to say on its ranking in the results pages of search engines. Therefore on its chances of being consulted by Internet users. The estimation that 60% of users of a search engine click on one of the first three results presented to them. Hence the importance of ensuring that the texts of your e-commerce site are optimized. To do this, the editor can use keywords and organize the editorial content into paragraphs ordered into parts and sub-parts named with relevant titles using the keywords.
Developing the mock-up
The mock-up is the evolved version of the wireframe to which graphic elements, such as colors and fonts, have been integrated. It is the skin coat that covers the skeleton and muscles of the e-commerce website. The latter then gets closer and closer to the expectations stated by the customer in the specifications. Just ask the professional ecommerce website dubai for your business.
Integrate your product catalog
What would an e-commerce website be without a product catalog! This is the main element of your online store. Like a print catalog, the product catalog of an e-commerce website presents information relating to a product. Its technical data and its functionalities. The form must be worked on as well as the content. The product catalog must be pleasant to look at. It must catch the eye of the Internet user and be original while respecting the graphic and visual charter of the rest of the site.
